Using Social Media to get your Brand noticed!
Dena Stevens ~ Putting the real into REALTOR since 2004
1) Social means not pushing your agenda. It is a campfire, it is a drink after work with friends, and it is talking to people at the game. Keep your ‘name tag’ visible but do not beat people over the head with your message.
2) A brand is what associates you with your service or product. Even if you change companies, people who still relate you with your Brand. Example: the Little Casers dancer in Canon City. If he changed signs to Pizza Hut tomorrow, would you notice? If Sonny’s went from being an ‘Ace hardware’ to a ‘True Value’ what would you notice……probably very little. The sign out front would change, so would the employee name tags but they would probably still be selling hammers, nails and wallpaper.
3) Use the tools below to engage people. And listen, they will tell you what they want, you just have to notice and help fill that need.
a) Use Linkedin as your resume and your rolodex. The people you recommend should be people you know and have worked with before. Don’t link to everyone just because they asked. These should be real people and real recommendations.
b) In Facebook people are looking at pictures and want to hear the personal stories. This is where relationships can form or get stronger. Get to know them and they will get to know you. A Facebook Fan page is where you can push your agenda.
c) Using Twitter is like having a radio announcement. It’s short, sweet and to the point! However, you can and occasionally should attach links to your website that are relevant to others. And attach pictures that are relevant. Example: As a REALTOR I might use a tweet to say – I went to Walsenburg today & boy are my feet tired! What does this say to people? I was out working…. Maybe taking a new listing, maybe showing property, maybe on my way to a closing. It also tells them that I work that area. On the other hand, I might use Twitter to take a picture of a great sunset. The tweet says Taken in Westcliffe today so worth the trip. Again, if people are paying attention they know I am an agent and I was out working.
Pay attention to the terms of service to every social media tool you use. They can and will cancel you if you violate them TOS.
Blogs: TypePad, WordPress, Blogger, Posterous, Facebook
Blip: a tweet with music
Plaxo: much like Linkedin
Friend Feed : Much like Facebook
Youtube: a message in a video
Hootsuite, Tweetdeck, Seesmic: to follow several tools at once
Wikipedia: become the expert
Mail Chimp or Constant Contact : drip system
Always be using your key words and #hash tags to follow a conversation, keep in touch and brand yourself.