You’ve heard the saying “we eat with our eyes first” If you haven’t it means we’re drawn to the things that look nice. If dinner is served on a pretty plate it’s more attractive than if it’s served on paper plates. If the meal is garnished with parsley and the table has flowers in the center it’s a treat!
The same goes for selling property. You’ve heard people talk about staging for years, this is what they are talking about. A house, for instance, is made up of walls, floors and a roof. But if they are staged correctly they become so much more.
Recently I was showing a first time buyer two houses. Both were offered with FHA and VA financing meaning they were in decent condition. Nothing supposedly leaks, is broken or torn they are in move in condition. Both sellers had clearly readied the houses for the potential buyer. Both sellers had vacuumed, cleaned the kitchens and bathrooms and both left music on in the house. My buyer asked me about the music by the time we got to the second house. She was clearly aware that the sellers wanted her to feel at home in their houses.
Prior to these two houses the buyer and I had gone to six or so empty houses on a very hot day. The houses were hot, no furniture and no way to feel comfortable in them. The last two sellers got us to stay and really explore the houses.
I’m not suggesting sellers lay out a meal or snacks for potential buyers, but certainly make an effort to slow them down. Get buyers to really relax and go threw the house slowly.
1) Clean the place top to bottom
2) Leave on soft music
3) Leave the air conditioning or heat on
4) Sweep the front walk. Stand in front of the house and really look at it. Are the house numbers visible? Are newspapers collecting? Do the bushes need to be trimmed? Are trash cans stilling sitting on the curb? Are there stains on the driveway?
5) Really slow potential buyers down and leave a pot of coffee on with cups out.
6) Leave a notebook out with things like property disclosures, Utility bills, HOA information.
Dena Stevens Putting the ‘real’ into REALTOR since 2004